In order to promote Madonna's skin care line MDNA Skin in the US, Full Picture created a 25-video program that included how-to, viral and advertorial branded content that drew over 90 million unique impressions.
WINNER | SHORTY AWARD
Branded Content
WINNER | CYNOPSIS SHORT FORM VIDEO
Viral Video for a Brand
Branded Content Marketing
WINNER | SHORTY AWARD
Branded Content
WINNER | CYNOPSIS SHORT FORM VIDEO
Viral Video for a Brand
Branded Content Marketing
MDNA Skin
Spa Day
![](https://freight.cargo.site/t/original/i/f1672c56871da3b1ac6469d6ef04c3cc4af73332bf49d00db08dad7417897357/MDNA_ROSE_60s_A_HQ.gif)
![](https://freight.cargo.site/t/original/i/d1575609c31ee0a5e663ba260a458c97e1d7e95d4200fabd320d9138e66376e6/MDNA_ROSE_60s_A_HQ_3.gif)
![](https://freight.cargo.site/t/original/i/4777c006abd5b0be894b99cb4d7f24401d0cffc1c4be40d35627620c1e7d9aad/Fucking_rose.gif)
![](https://freight.cargo.site/t/original/i/647f3b01ef6d68f1b1250a67eaba3ea86f928ba46317dac4147e4265b566814c/19486_mdn_mda_skincare_09_finalproreshq_1.gif)
![](https://freight.cargo.site/t/original/i/c40fc9dc4608618b541b78855a0b41187fe893576be0706466c33eb761a6acbf/MDNA_ROSE_60s_A_HQ_1.gif)
![](https://freight.cargo.site/t/original/i/a9f427cc71808309f57c5f8cbb7839bf3b2bf22f83ad5edef9ff8e08f1541329/BrowserPreview_tmp.gif)
![](https://freight.cargo.site/t/original/i/f2fcb4ac7b3b0c2461090b0a3156a37563a1a2ee3ab417a46a6b55e5c2e3cbf8/19486_mdn_mda_skincare_09_finalproreshq_3.gif)
![](https://freight.cargo.site/t/original/i/4a24fe7073493f4213a5955fe0f60130e72a7cb5e6d10c4537e0f2b6fcede410/19486_mdn_mda_skincare_09_finalproreshq_2.gif)
![](https://freight.cargo.site/t/original/i/b1e3b455f4e0eba0d9e183c5ead3fe06fb70d9e8f0d835dd8f4beef2c5142e29/19486_mdn_mda_skincare_09_finalproreshq_1.gif)
![](https://freight.cargo.site/t/original/i/6ab99520a9b778dbffa7c18d25f04432a61aee47bfc843db0fff5bd9c9d31b12/MDNA_ROSE_60C_V1_WEB-2.gif)